How TheAfricanDream Consultancy nurtures and grows its team and clients according to founder Oral Ofori

TheAfricanDream® is a media and consulting entity that focuses on showcasing the positive stories, achievements, and potential of Africa and its diaspora. It was founded by Oral Ofori, a Ghanaian-American entrepreneur and journalist.

The company aims to challenge stereotypes and promote a balanced and accurate narrative about Africa through various media platforms, events, and initiatives. In this late August 2023 question (Q) and answer (A) interview with its Founder, the company shared the driving force behind its work culture, successes and what some of their values are…

Q: How does your company foster a positive and innovative work culture? 

A: TheAfricanDream LLC promotes a diverse and inclusive workplace. Our teams are from different backgrounds; they are valued and included into our ‘work-family’. We encourage a culture where failure is seen as a learning opportunity rather than a setback. We provide flexible work arrangements like remote work options and flexible hours. This has helped our teammates balance their work and personal lives, and boost their morale. 

We believe everyone’s mind is valuable, and here at TheAfricanDream everyone feels comfortable sharing their ideas and concerns. We have been able to implement diverse innovative ideas through this approach. We value training and mentorship programs to keep ourselves updated with the latest industry trends and ideas. We believe in a culture of continuous learning and growth.

Q: What are the latest forward-thinking theories in management consulting for you?

A: Digital transformation consulting has always been an essential bedrock for what we do here at TheAfricanDream. The idea behind it is to help companies use the latest digital technologies to improve efficiency, agility, and competitiveness. Clients are taken through a deep understanding of digital trends and how we can help apply them to their various business functions. Data analytics and artificial intelligence (AI) is also becoming central in consulting. Data-driven insights and recommendations are usually more accurate since they are based on real-time data or relatable statistics. Consultants are now using this to augment their clients’ decision making processes, and optimize their operations.

With the advent of a global pandemic like the COVID-19, there has been a shift to remote working and virtual collaboration. Consultants are now taking companies through ways to manage remote teams effectively and redesign business processes to fit and make profit. This notwithstanding, TheAfricanDream as a consultancy still makes room for our existing and potential clientele who prefer the human touch and sentimental values in fast changing world by discovering ways to effectively accommodate this group too.

Q: What are some of your most notable accomplishment in the last 5 years?

A: TheAfricanDream is a multi-award-winning Ghanaian-American and Pan-Africanist organization. In the last quarter of 2023 we provided digital consultancy services for the government of Loudoun County in Virginia and the Metropolitan Authority in Tema of the United States and Ghana respectively, this service was very crucial in the successful signing of a sister city agreement. We have consulted for and with African Ambassadors and Embassies accredited to the U.S. (in the Washington DC areas), including the Embassies of Botswana; Ghana; Benin; Georgia; and Sri Lanka. TheAfricanDream was also featured on Update-1 Podcast of the National Press Club of the United States in September 2022.

We have also worked with Events DC of the District of Columbia US, one time African Union permanent representative to the US, and the Voice of America; the Washington Diplomat newspaper; and The Afrikan Post, all respected news media outlets (in the Washington DC metro area of the US) respectively too.

In 2017, we helped initiate and organize the first official ‘Jollof Festival in Washington DC’, celebrating one of West Africa’s favorite culinary delicacies with global acclaim – Jollof. A year after in 2018, we helped coordinate and organize the first-ever forum at the Embassy of Ghana in Washington DC to advocate for the passage of the Right to Information (RTI) bill of Ghana into law.

By the last quarter of 2023, the firm had produced over 87 episodes of #TheAfricanDream — a human-interest 30-minute TV chat show broadcast on Fairfax Access Public Television – in the US that is viewed by an approximate 250k households annually and shared online via YouTube with a larger global community.

Q: What’s the meaning behind your logo?

A: Our new logo’s primary color is green. The logo unravels a simple shape of the continent of Africa, like the former but featuring three prongs that gets thicker as they rise. Then a semi-thickened circle bordering around the shape of the continent. The three prongs on the new logo represent an Africa that is working at rising together as one people with a unity that gets thicker at every pace of the journey. The semi thickened circle around the shape represents a half baked advancement that will only become a full circle when we rise together in unity. An idea boldly represented in our new catchphrase — “We Rise Together…”

Q: Is there anyone you want to appreciate?

A: We’ve been able to chalk all the above successs thanks to the excellent efforts of our team here at the Consultancy and TheAfricanDream is honored to mention just a few of them as we say a big THANK YOU to: Kwame Asante Ofori, Daisy Mina Antwi, Rexford Nkansah (KhoPhi), Edward Asare and Abeeb Lekan Sodiq. We are also thankful to our clients for trusting us with their businesses.

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Follow them on social media as theafricandreamdotnet on Facebook, Instagram and TikTok or visit their website at www.theafricandream.co or trail their work with these hashtags below to learn more or do business with them:

#theafricandreamconsult

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