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New studios by Government should focus on international mastering practices – TiC

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New studios by Government should focus on international mastering practices – TiC

By Edem Mensah-Tsotorme
Ghanaian music superstar, TiC known in private life as Nana Kweku Okyere Duah has waded into the discussion on the promise by the New Patriotic Party (NPP) to build recording studios for artistes.

During the Manifesto launch Las Saturday in Cape Coast, the NPP promised that should Ghanaians give them another four year mandate, they will build a state-of-the-art studio in Accra, Tamale, Takoradi and Kumasi.

Speaking on the issue in an interview with the Spectator, TiC said it is a good idea, but there is a need for breakdown as as to what the studio would entail.

Against this background, he advised that the focus of the studio should be on international mastering practices with large acoustic dimensions, laced with choral group recording section, and live performing arena.

According to him, the quality of the sound from Ghana is crucial to promotion of music on the international market, and it would be prudent for an international mastering practices to be an issue of concern to improve the sounds through such an initiative.

He noted that this would make the songs from the country stand the test of time and further rock shoulders with song from any part of the world.

This he said coupled with music development facility providing grants for tours to expose Ghana music to the rest of the world, would bring about more foreign exchange to boost the country’s Gross Domestic Product (GDP).

TiC added that in the past and presently, some musicians conveniently take their music to other countries to master them after local production, even though some producers in the country are doing well.

He was optimistic that with mastering as focus, it would go a long way to support the Ghana music industry.

TiC is currently embarking on a project raising funds to support rape victims in the country.

(Source: Edem Mensah-Tsotorme)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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