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Rocky Dawuni: A walk through his 3-Grammys journey with “Neva Bow Down”

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Rocky Dawuni: A walk through his 3-Grammys journey with “Neva Bow Down”

For Your GRAMMY® Consideration – ROCKY DAWUNI “Best Global Music Performance” – “NEVA BOW DOWN” featuring BLVK H3RO

 


Neva Bow Down is a defiant rebel anthem well suited to boost morale in a troubled time.” – AfroPop Worldwide

Rocky Dawuni recently received his 3rd GRAMMY Nomination for “Best Global Music Performance” for his new single
 Neva Bow Down ” featuring Blvk H3ro. Rocky has the distinction of being the first Ghanaian to have ever been nominated for a GRAMMY award. His previous nominations were for “Best Reggae Album” Branches of the Same Tree, 2016 and “Best Global Music Album” Voice of Bunbon, Vol. 1, 2021. He has now been nominated in three different GRAMMY categories.

On “Neva Bow Down” Rocky teamed up with rising Jamaican star
Blvk H3ro to release this global roots anthem. The powerful track distills elements of Pop, Dub, and Reggae for a modern take on “rebel music.” The collaborative spirit of “ Neva Bow Down ” brings into focus the synergy of Africa and the Afro-Descendant Diaspora weaving a tapestry of melodies with a memorable chorus on top of producer Bob Riddim’s speaker busting production. This protest anthem is a narrative on the current state of global affairs and the power of the collective to change the course of history, serving as an inspiration for people to stand up for what is right and true.

 

When elaborating more on the message behind “ Neva Bow Down ” Rocky states “In a time when our world is at crossroads with systems and society confronting fundamental changes, there is a crucial need to speak truth to power, to challenge the status quo and to inspire people to find the courage to create a restorative vision of the future that defends the core essence of who we are as human beings and our interconnectedness to nature.” When speaking about the striking video for the song, directed by long time Ghanaian collaborator, Slingshot, Rocky states; “The video for  Neva Bow Down ” is a picturesque narrative depicting the rising voice of the youth to understand and articulate their need for systemic change and inclusion. It is a thoughtful and beautifully shot visual feast of confrontation of an awakened people and the systems that seek to impede them.”

Rocky Dawuni’s signature Afro Roots style is a musical genre that reflects modern Africa. It is built upon the foundation of using cultural styles and integrating current innovations to create music that is inspiring, soul stirring, danceable and groovy. It is based on African Highlife music, afrobeat and global sounds. Dawuni’s charisma and galvanizing performances have endeared him to crowds around the globe where he has shared the stage alongside luminaries including Stevie Wonder and Angelique Kidjo, among many others. As a dedicated activist, Rocky has been a leading voice for social and environmental transformation and currently serves as UN Goodwill Ambassador for the Environment for Africa, amongst other designations. Rocky believes “that music is the medium to strike a chord that transforms our collective intentions into a vehicle for positive social change.”


Rocky Dawuni “Neva Bow Down” featuring Blvk H3ro Listen: https://distrokid.com/hyperfollow/rockydawuni/neva-bow-down-feat-blvk-h3ro

Watch Video:
 https://youtu.be/GIsHlCJMUp4

 

 

Follow Rocky Dawuni:
http://www.facebook.com/rockydawuni
http://www.twitter.com/rockydawuni
 http://www.instagram.com/rockydawuni 
http://www.youtube.com/rockydawunimusic

 

Follow Blvk H3ro:
http://www.blvkh3ro.com
http://www.instagram.com/blvkh3​

*Rocky Dawuni photographs by Life in Lens
Shot at Red Clay Studios in Tamale, Ghana 11.22
Clothing by Black and Phamous
*Flyer design by Rimless

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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