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“Sarkodie is proof that language is not barrier in music”, says C-Real

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“Sarkodie is proof that language is not barrier in music”, says C-Real

Businessman and entertainment pundit C-Real declared that Sarkodie is proof that language is not a barrier in music.

The “Original” hitmaker is a multi-award-winning Ghanaian musician who is arguably the biggest rapper in Africa.

 

With the dominant use of the Twi language in his songs, he has successfully disproved the axiom that, as an artist, one would have to rap or sing in the English language to cross borders.

 

Speaking on Daybreak Hitz with Doreen Avio, C-Real said: “Sarkodie is proof that you can do whatever language you want and still build a phenomenal brand as a musician.”

 

The milestones chalked by Obidi with the use of Twi have somewhat inspired many Ghanaian musicians to convey their message to the rest of the world through music using their native tongue – one of which Kirani AYAT is included.

 

The Sarki rapper recently vowed to win a GRAMMY award with the use of the second most-spoken language in Africa, Hausa.

AYAT went on to add that language is not a barrier to him when it comes to music.

Expressing his thoughts on AYAT’s assertion, C-Real sided with him – adding that the rapper could even achieve more milestones through originality, authenticity, and hard work.

 

He also admonished other artistes to stick to their roots, should anyone advise them to do otherwise.

 

“To all my artistes out there who feel like somebody is trying to get them changed, stay true to yourself,” he added.

 

Irrespective of Sarkodie’s success in the music industry, a cross-section of music fans are of the view that the two-time BET award winner could be bigger internationally if he rapped and sang more in English than in Twi.

 

However, C-Real opined that Sarkodie’s use of the local language contributed to the rapper’s immense success. But “the crowd doesn’t want to leave Sarkodie alone whenever conversations of language in music come up. Why is that?” he quizzed.

 

Cyril-Alex Gockel (born 16 July 1984), known by his stage name C-Real, is a Ghanaian rapper, record producer, entrepreneur, writer, poet and showbiz pundit.

 

In 2009, he won the Ghanaian edition of the Channel O Sprite Emcee Africa talent show and finished second at the show’s finals. He is regarded as one of the leading hip-hop artists in Ghana.

 

He was featured on “Next Up”, a song from Coptic’s mixtape The Rising Stars of Gh Vol 1 (2012).

 

(Source: myjoyonline.com)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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