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Spotify: Kofee Bean named new ‘Fresh Finds Africa’ artiste

Beenie Words: Focus

Spotify: Kofee Bean named new ‘Fresh Finds Africa’ artiste

[Accra] 29 April 2022 – Spotify today announced independent Ghanaian singer and songwriter Kofee Bean as the second Fresh Finds Africa artist.

 

Launched in March 2022, Fresh Finds Africa is a programme with the singular focus of giving independent artists the tools they need to grow their audiences and expose them to new audiences.

 

Patience Naa Oyo Titus-Glover, also known as Kofee Bean, is on a mission to take her place within the alternative music space on the continent and in the diaspora. She began singing and writing songs and poetry at the age of seven before becoming a singer with a Ghanaian band called Made Africa. She subsequently formed her own live band, which went on to perform at various events.

Having decided to pursue her dreams as a full-time artist, and fueled by the desire to tell stories through her music, Kofee Bean launched her debut track in 2021, titled Breathing – featuring rapper Kiddblack – which caught the ear of Spotify’s editors.

 

“We are continuously on the lookout for promising artists under the different hubs we have at Spotify and we want to showcase and offer them social support to grow their music careers,” says Phiona Okumu, Spotify’s head of music for Sub-Saharan Africa. “Fresh Finds artists also get one-on-one training on the best practices for using the Spotify platform and in-app.”

 

Globally, the performance of Fresh Finds artists has been astonishing. Since its global launch in 2016, Fresh Finds has playlisted over 25,000 artists, with their average monthly listeners increasing by 108% within a month of their songs being included in the playlists. This is the type of growth that Fresh Finds Africa artists like Kofee Bean can expect,” adds Okumu.

Drawing her inspiration from formidable female artists like Erykah Badu, Jill Scott, Sade, and Aṣa, Kofee Bean creates her music using several elements from the different genres she grew up with, such as Neo-Soul and R&B.

“I feel honoured and grateful to be viewed in such a light by Spotify, even at the beginning of my career, and it’s definitely a confidence booster in my sound and my artistry, and for people who love and are creating this sound as well,” says Kofee Bean.

Fresh Finds Africa is a monthly programme, with a new artist selected every month by the Spotify music team, and forms part of Spotify’s continued commitment to support the African music industry, through initiatives such as EQUAL and Radar.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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